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Media Engagement

Empowering Media Companies with Digital-First Conversations

Connect with your audience across multiple channels using the omnichannel communication solutions offered by JioCX. Deliver the latest release updates, exclusive previews or renewal reminders via RCS, SMS, WhatsApp, Email and Voice to drive audience retention.

content-release-strategy

Content Release Strategy


Maximise visibility for upcoming shows, movies or events using exclusive teasers and promotional campaigns with JioCX media content delivery solutions.

  • Spark interest in new releases through RCS with high-resolution posters, videos, and teasers.

  • Enhance audience outreach through targeted promotions and exclusive previews using the WhatsApp API.

  • Use the Email API to share high-quality visuals and links for media releases, newsletters and other promotions.

Engagement Plan

Lead Generation & Engagement Plan


Drive sign-ups, app downloads, and newsletter subscriptions using JioCX audience engagement tools. Enhance audience interest with personalised content suggestions and upcoming offers.

  • JioCX SMS solutions share media recommendations and targeted promotions directly to viewers.

  • Engage the audience with rich, interactive communication such as time-based polls and video campaigns using RCS and WhatsApp API.

  • Deliver media release schedules, newsletters and exclusive offers through the Email API

Viewer Recommendations

Viewer-Centric Recommendations


Leverage analytics tools to redefine viewer engagement strategies based on browsing history and preferences. Share personalised content recommendations for higher viewer satisfaction.

  • Suggest content tailored to individual preferences via promotional SMS solutions.

  • Provide relevant media recommendations based on watched content and viewer ratings through automated chatbots using the RCS and WhatsApp API.

  • Deliver personalised newsletters via the Email API, featuring curated lists of new shows and releases.

Purchase Communication

Purchase-Related Communication


Support viewers with subscription renewals, instant ticket sales confirmations, and special promotions on preferred channels for a seamless viewing experience.

  • Deliver instant payment receipts and reminders for bill payments via SMS.

  • Offer interactive renewal reminders, loyalty discounts and transaction support through RCS and WhatsApp chatbots.

  • Update viewers using rich media emails about merchandise orders, new release schedules or time-based deals.

Audience Interaction

Constant Audience Interaction


Enhance viewer engagement with reminders about upcoming releases, events or time-based discounts across multiple channels. Utilize rewards and real-time polls to boost interactions.

  • Send real-time SMS notifications to remind viewers about upcoming shows and events.

  • Automate interactive, real-time support for personalised content discovery and payment reminders via RCS and WhatsApp chatbots.

  • Email notifications help deliver reminders and detailed support for content queries, subscription management, and more.

Participation Tactics

Audience Participation Tactics


Boost participation with live Q&A sessions, virtual events, and real-time contests to drive audience engagement with JioCX interactive media solutions.

  • Deliver timely invitations and relevant content alerts using SMS solutions for the media industry.

  • Manage real-time participation and live audience interaction in events using interactive media and voting buttons through RCS and WhatsApp chatbots. 

  • Leverage JioCX Email API to provide updates and confirmations for events and contest invites.